Versed

I was part of a small consumer brand team at Who What Wear that developed brands that would resonate with their key demographic. One of the brands that came out of this group was Versed. I was the founding creative director and developed the brand’s overall look and feel—from packaging to photography to create an approachable and covetable line.

The brand is minimal but impactful. It removes the excess and relies thoughtful design at every touch-point create an experience that is true to the brand's ethos.