Effortless Undergarments & Swimwear Inspired by Italian Holidays

Camio Mio is an effortlessly cool undergarment and swimwear brand that draws it's inspiration from a holiday on the Italian coast. Like laundry hanging from a window drying in the sun, the brand wanted to evoke a visual identity that tapped into the nostalgia of fruit carts, summer fruits, and hand-drawn signs mixed with a classic but minimal appeal. I developed the branding to make that quick connection and connect with an audience that craves thoughtful design elements juxtaposed against wonderfully scaled-back luxury.