Case study: Content and social strategy for The Earthshot Prize
Sarah Gibbons
The Earthshot Prize is an environmental prize that’s on a mission to repair and regenerate our planet. Founded by Prince William, the prize awards five winners annually with £1 million to scale their environmental project or company. I worked with the charity for just under one year as a freelance social content specialist to help drive forward their storytelling efforts across social.
Highlights:
Launching their first ever always-on social strategy, across Instagram, YouTube, LinkedIn, TikTok and Twitter and working with a designer to revamp visuals and repeatable formats to tell finalists’ stories in new, engaging ways
Social strategies for major campaign moments, including the finalist announcement and The Earthshot Prize Awards in Singapore
Working with Little Dot Studios to push forward YouTube as the key storytelling hub; ideating new repeatable formats and ensuring best practice
Creator partnerships with Sorted Food, Sam Bentley, Sophia Li and more
Launching The Earthshot Prize Handbook on social, including a partnership with The Book Fairies
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Posted Feb 15, 2024
The Earthshot Prize is an environmental prize that’s on a mission to repair and regenerate our planet. Founded by Prince William, the prize awards five winners
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