The supplement market's never been

The supplement market's never been more crowded. Sproos saw an opportunity to stand out with simplicity and a smile - be the fresh, friendly collagen for everyone.

We captured this through clean, bright design, delightful illustrations, big clear fonts, and refreshingly direct messaging. The goal was to catch eyes on crowded shelves and show people an easy way to discover first-rate collagen.

Starting with three foundational products, we've helped Sproos diversify to a dozen products including superfoods - maintaining the same colorful, positive approach throughout. Such a joy watching this brand grow.

Deliverables: Brand identity, packaging system for 12+ SKUs, custom illustrations, brand guidelines. wearesobi.com