Benefit-packed functional superfoods in retro flavors and da...

Benefit-packed functional superfoods in retro flavors and day-glo colors... like a soda fountain in a health food store! We leapt at the chance to make this brand as much of a treat to look at as it is to sip.

Our moodboard overflowed: nostalgic flavors, superfood goodness, sparkle, sun, and most of all, fun. I designed a vintage-feel logo that practically smiles, then created custom product photography using funky glassware that made those colorful beverages pop. The website continued the party with lively pastel settings and playful details.

The goal? Stand out from the earnest good-for-you crowd while staying super-authentic - perfect for wellness-minded consumers who still crave a sweet treat.

Deliverables: Brand identity, packaging design, custom photography, website design, brand guidelines.