"Beauty is falling in love with yourself." Founder Lily Chan...

"Beauty is falling in love with yourself." Founder Lily Chandra lives this philosophy completely - hand-making her skincare, offering meditations, even modeling for her own brand at 48 without makeup.

The refined wordmark speaks to Lily's Indian heritage, while gold gradients and soft cream colors suggest luxurious quality. But here's what made this special: her tagline is "Where beauty meets spirituality," and we designed the entire experience around that synergy.

The website presents carefully produced audio recordings of Lily's guided meditations for a truly holistic skincare ritual. The layout gives her endless opportunities to share her wisdom, making the whole experience as nurturing as the products themselves.

Deliverables: Brand identity, packaging design, website design with audio integration, brand guidelines.