ChainSecurity : Logo & Brand Identity (Pitch)
Brian Bibi
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ChainSecurity is a leading, trusted blockchain auditing company for the fintech market.
They expressed a desire for a new look & feel. We began by defining the DNA of the company to build the visuals from a firm foundation. Three Strategic Brand Identity directions were presented to the 7-person committee.
Client: ChainSecurity
Location: Zurich, Switzerland
Disciplines: Strategy, Logo, Branding
Timeframe : Three weeks
Copyright: Studio3B
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The 11-point, Strategic Brand Compass defined the DNA to lead us to a specific, authentic identity to communicate out into the market. “c-sec” is an internal name they use for themselves around the office. Short for ChainSecurity.
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Concept One : Timeless digital security
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The main brand driver are the audit report covers. Two dual-branded versions show the visual system’s dynamic code background, along with the interchangeable foreground content. The important data is pulled out of the data stream and highlighted as a notification.
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Concept Two : Expressing the code
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Two dual-branded audit report covers show the visual system’s dynamic artistic portrayal of each client’s digital landscape. Specific symbols & the colour coding system highlight specific client attributes.
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Concept Three : Sophisticated Protection
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Specific patterns derived from the logotype form language, were created to communicate the detailed sophistication of ChainSecurity’s quality auditing process.
In combination with the colour coding system, the auditing report covers show the visual system at work.
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The logo was used on t-shirts at a local blockchain event (from existing website)
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(existing logo below that needed initial rebranding)
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ChainSecurity : Logo & Brand Identity (Pitch)
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Published: March 30th 2025
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ChainSecurity : Logo & Brand Identity (Pitch)
4
30
0
Published: March 30th 2025
Tools
InDesign
Illustrator
Photoshop
Creative Fields
0 likes · 0 views · Aug 2, 2026
Brand identity pitch for ChainSecurity: three strategic directions, visual systems and audit-report focused design for a blockchain auditing firm.
