Brand Identity Design for a Luxury Forest Retreat by Aida MrđanovićBrand Identity Design for a Luxury Forest Retreat by Aida Mrđanović

Brand Identity Design for a Luxury Forest Retreat

Aida Mrđanović

Aida Mrđanović

About the Project

Moss is a luxurious Airbnb cabin tucked deep within the woods, offering guests a tranquil escape to pause, breathe, and let the world fade away. With a focus on calm, purity, and premium quality, Moss provides an unforgettable sanctuary for those seeking peace and connection with nature. The brand identity reflects this ethos, combining elegance and simplicity to evoke a sense of calm and exclusivity. In addition to designing the visual identity and social media graphics, I've helped elevate their guest experience by creating a welcome packet. This carefully crafted packet includes a thank you note and a detailed visitor's guidebook, enhancing the guest experience with personal touches and practical information.
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Posted Jul 11, 2026

Full brand experience built for a luxury cabin in the forest. Developed bespoke identity, followed by iconography, print and digital brand materials.