GreenBox is an innovative e-commerce brand dedicated to helping city dwellers reconnect with nature. Offering a curated selection of pots and plants, GreenBox transforms urban spaces into lush, green sanctuaries. The primary objective in establishing their identity was to effectively convey a natural, clean, and modern look. The logo was designed to be clean and elegant, capturing the brand's luxurious essence. In addition to primary logo, a brand monogram has been created for use in smaller sizes. A fresh and sophisticated colour palette, inspired by nature, was carefully curated to complement the brand image. The packaging maintains a minimalistic design, yet stands out effortlessly with the brand's vibrant colour palette.