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The challenge posed was to create an Indian version of a popular foreign-originated app. In

response, we conceptualized 'Bhoom' as an Indigenous alternative to Snapchat, tailored

specifically to cater to the diverse cultural and linguistic landscape of India.

"At 'Bhoom,' our vision is to empower Indian users with a culturally resonant and socially

engaging digital platform that celebrates India's rich diversity and enables authentic

connections through innovative social media experiences. We envision 'Bhoom' as the

foremost destination where users can express themselves freely in their preferred regional

languages, discover culturally relevant content, and connect with communities that reflect

their unique identities and interests. By fostering a vibrant ecosystem of creativity and

connection, we aim to redefine social media in India, making it more inclusive, secure, and

enriching for every user."

'Bhoom' differentiates itself by offering:

• Multi-lingual Support: Beyond Hindi and English, including regional dialects.

• Offline Functionality: Access to core features even without internet connectivity.

• Culturally Sensitive Interface: Reflecting Indian aesthetics and cultural nuances.

• Social Impact: Integration with government initiatives and features promoting

financial inclusion and accessibility.