Comprehensive Product Lifecycle Management
Sarthak Negi
Bhoom ( A social media app )
Check out the full document: https://drive.google.com/file/d/14h2mvFDdbJgaYb28UAsV3gVa48X04MOv/view?usp=sharing
Overview
Problem Statement
The challenge posed was to create an Indian version of a popular foreign-originated app. In
response, we conceptualized 'Bhoom' as an Indigenous alternative to Snapchat, tailored
specifically to cater to the diverse cultural and linguistic landscape of India.
Vision
"At 'Bhoom,' our vision is to empower Indian users with a culturally resonant and socially
engaging digital platform that celebrates India's rich diversity and enables authentic
connections through innovative social media experiences. We envision 'Bhoom' as the
foremost destination where users can express themselves freely in their preferred regional
languages, discover culturally relevant content, and connect with communities that reflect
their unique identities and interests. By fostering a vibrant ecosystem of creativity and
connection, we aim to redefine social media in India, making it more inclusive, secure, and
enriching for every user."
Value Proposition
'Bhoom' differentiates itself by offering:
• Multi-lingual Support: Beyond Hindi and English, including regional dialects.
• Offline Functionality: Access to core features even without internet connectivity.
• Culturally Sensitive Interface: Reflecting Indian aesthetics and cultural nuances.
• Social Impact: Integration with government initiatives and features promoting
financial inclusion and accessibility.
Like this project
Posted Aug 6, 2024
Led the full lifecycle management of a tech product, from initial research to market launch, including PRD writing and go-to-market strategy.
Likes
0
Views
10
Full Product development lifecycle of "YatraMate"
Student Dashboard Feature
