Agreeta

Alex Nicolai

Web Designer
Webflow Developer
Figma
Webflow
I was hired to redesign the Agreeta website. Their site was built in Wordpress using out-of-date design patterns and aesthetics. The client wanted a simpler, cleaner site with easy navigation and updated aesthetics to match their tech-focused initiatives.
Agreeta develops strong and dependable, end-to-end supply chains. Backed by dependable, secure technology, Agreeta is committed to a traceable and sustainable future of commodities.

Website Audit

I started with a website audit. I took screenshots of every page and element to map it out in Figma. I wanted to understand the site's map.
Outdated design
Outdated design
Convoluted menu design
Convoluted menu design

New site map and layout

I found the site was convoluted and complex to navigate so I proposed a new layout and menu design. After a couple of revision meetings, the client was happy with the direction.
Layout design and site map
Layout design and site map

New Design

I designed a hero section that emphasized their success; farms that successfully scaled due to their technology. We had a high-resolution photograph overlooking one of their farms and I thought that would be a statement photo for the hero section. The client loved the idea. The rest of the website was designed with this principal in mind.
New hero section
New hero section
New product page design
New product page design
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