I was hired to redesign the Agreeta website. Their site was built in Wordpress using out-of-date design patterns and aesthetics. The client wanted a simpler, cleaner site with easy navigation and updated aesthetics to match their tech-focused initiatives.
Agreeta develops strong and dependable, end-to-end supply chains. Backed by dependable, secure technology, Agreeta is committed to a traceable and sustainable future of commodities.
Website Audit
I started with a website audit. I took screenshots of every page and element to map it out in Figma. I wanted to understand the site's map.
Outdated design
Convoluted menu design
New site map and layout
I found the site was convoluted and complex to navigate so I proposed a new layout and menu design. After a couple of revision meetings, the client was happy with the direction.
Layout design and site map
New Design
I designed a hero section that emphasized their success; farms that successfully scaled due to their technology. We had a high-resolution photograph overlooking one of their farms and I thought that would be a statement photo for the hero section. The client loved the idea. The rest of the website was designed with this principal in mind.