Framer build for a facial salon

Ksenia salon approached me through a referral about building out a simple site for showcasing her services and photos of the salon. This was a newly launched business so she didn't have a website. I had a chance to introduce a fresh design for her facial salon business. 

Before designing anything, I explored other salon sites to see what was out there in terms of visuals. I noticed a few common things like the use of photography, a soft color palette and simplistic designs. She also shared with me a few sites she admired. Using the information I gathered in this exploration phase, I was ready to begin designing a mock draft. 

I started with the hero section. Sometimes having a strong, well defined hero section helps me identify the visual direction for the rest of the site. I spent time designing what a hero section might look like. Trying out a variety of layouts but finally landing on a centered focused layout. Since she was starting out, she didn't have much photography to use. At this point, I was designing directly in Framer. 

I used Visual Electric to generate a few photographs of faces to use as the main hero photo. I was surprised at how well VE did. It took 2 prompts to get the image I was looking for. 

After carving out the hero section, the rest of the page naturally flowed. Clear headers, pricing columns, a CTA, footer. Minimal design to inspire a calming aesthetic. I used earthy tones to create a sense of calm you'd expect at a facial salon and spa. 

The client was happy with the results. She had a couple of minor tweaks regarding the gallery section.