AX Creative | A city

AX Creative | A city that builds itself as you scroll.

What if an agency website didn't just talk about building, but actually built something?

A homepage redesign concept for AX Creative, a growth agency operating across Melbourne, Sydney, Singapore, and Kuala Lumpur.

Their philosophy is simple: "We don't run campaigns. We build."

I took that literally.

As you scroll, a wireframe Melbourne rises into view. The sun moves from dawn to golden hour. Each section unfolds like an architectural drawing, turning the homepage into a living blueprint.

Designed and developed in Webflow with GSAP. Oversized Archivo typography, IBM Plex Mono annotations, a single sun-yellow accent, a live solar HUD, and a glowing masterplan bring the concept together.

The idea was to make the agency's positioning something visitors experience, not just read.

#Webflow #GSAP #WebDesign #CreativeDirection #ScrollAnimation #InteractionDesign