Identity / Art Direction for Colors of Berlin Art Tours

Colors of Berlin Art Tours offers an authentic insider’s perspective into the dynamic street art scene and vibrant subcultures of the city. With roots deeply embedded in Berlin’s thriving creative community, the agency provides an unparalleled exploration of the city’s distinctive fusion of glamour and grit.

The concept for Colors of Berlin Art Tours draws inspiration from the city’s vibrant sub-culture and creative community, leading to visual keywords like Freedom, Diversity, and Provocation. A bold red overlay symbolizes Berlin’s energetic and provocative spirit, reflecting the freedom and diversity of its street art. Black-and-white images beneath the red gradient add grit and historical context, grounding the design in Berlin’s past.

The visual concept balances Berlin’s glamour and grit, blending urban edginess with sophistication and culture.Capitalized sans-serif fonts are modern and assertive, mirroring the confident and direct nature of street art.High-contrast image treatment creates a dramatic and dynamic atmosphere, highlighting the emotional intensity of street art and enhancing the visual impact of the red overlay.