A mobile travel planning app designed to simplify the trip planning experience by bringing destination discovery, trip setup, and itinerary planning into one seamless workflow.

My role: Product Designer

Planning a trip often requires switching between multiple apps for destination research, notes, bookings, budgeting, and itinerary management. This fragmented experience creates unnecessary friction, increases planning time, and makes it difficult for travelers to stay organized.

Design a simple mobile experience that enables users to create a trip quickly, reduce planning complexity, and establish the foundation for organizing every aspect of their journey in one place.

Designing Voya involved balancing simplicity with the complexity of travel planning. The main challenges included

Reducing Information Overload: Trip planning requires users to make many decisions dates, budgets, travelers, accommodations, and activities. Presenting all of this at once would create a high cognitive load.

Creating a Flexible Planning Experience: Every traveler plans differently. Some prefer detailed itineraries, while others only need the essentials.

My design approach was a flexible setup that collects only the necessary information first, allowing users to customize their trip later.

Instead of presenting users with a long form, I designed a guided four-step trip creation flow that progressively collects information, making the process feel lightweight and manageable.

Each step focuses on one decision at a time, reducing cognitive load while allowing the app to personalize the travel experience.

The destination is selected before trip creation, eliminating redundant inputs and creating a more natural experience.

Travel preferences are collected during setup to enable tailored recommendations without requiring lengthy onboarding.

Clear, conversational microcopy helps users understand why information is being requested and keeps the experience approachable.

This project reinforced the importance of progressive disclosure in reducing cognitive load. Rather than optimizing for collecting the most information upfront, I focused on asking for only what was necessary to help users start planning quickly while laying the groundwork for a personalized travel experience.