What happens when 1,500 of the brightest minds  in product, UI/UX, and research gather under one roof?  You get WaysConf. Built for mid-to-lead practitioners, it has become Central Europe's premier stage for teams who want to build better products. But as the conference grew from a local gathering into a world-class industry staple, its brand needed to level up. Here is how we transformed the visual identity of WaysConf to reflect its global scale and forward-thinking community. www.waysconf.com