NACHO / Brand & Packaging
Jacek Janiczak
NACHO: Raw. Bold. Authentic.
NACHO is a disruptive snack brand for a generation that values edge over polish. 100% Vegan. Zero Apologies.
We ditched corporate food styling for a raw, "point-and-shoot" lifestyle aesthetic. The identity centers on stone-ground heirloom masa and a carbon-neutral footprint, packaged in a minimalist, high-impact yellow tube.
Visual Vibe
Photography: 35mm film grain, harsh direct flash, and deep shadows.
Palette: High-visibility yellow and energetic red.
Philosophy: Anti-advertising. Just honest, "crunchy" visuals.
Core Pillars
Carbon-neutral crunch.
Stone-ground heirloom masa.
NO artificial colors. NO bad vibes.
I am ready for new projects!
Contact me at jacek.janiczak
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Posted May 19, 2026
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