As the fourth most populous country in the world, Indonesia has experienced a surge in online transactions as smartphone penetration continues to grow. Shifting lifestyle trends and the influence of social media have contributed to an increase in shipping volumes. This has driven the logistics industry to improve its capacity and operational efficiency. Puspita Perkasa emerged as a new player in the logistics industry, bringing with it various technological innovations.

Therefore, Puspita Perkasa needed to strengthen its identity through a strong brand, both visually and in terms of its meaning.

Post-contract, the design process undergoes multiple phases:

Through initial discussions for the brief phase, I analyzed several keywords that the client wanted in their branding. These keywords included: transformative, dynamic, effective, and adaptive.

Shows in multiple variants.