Built with Jitter
Puspita Perkasa • Visual Identity
Johan Ferdian JR
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Posted Sep 29, 2025
Puspita Perkasa was a logistics company that specialized in delivering goods from the beginning of the shipping process to the final destination.
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1
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Timeline
May 12, 2021 - May 31, 2021
Table of Contents
A. Project Overview
Puspita Perkasa was a logistics company that specialized in delivering goods from the beginning of the shipping process to the final destination.
As the fourth most populous country in the world, Indonesia has experienced a surge in online transactions as smartphone penetration continues to grow. Shifting lifestyle trends and the influence of social media have contributed to an increase in shipping volumes. This has driven the logistics industry to improve its capacity and operational efficiency. Puspita Perkasa emerged as a new player in the logistics industry, bringing with it various technological innovations.
Therefore, Puspita Perkasa needed to strengthen its identity through a strong brand, both visually and in terms of its meaning.
B. Design Process
Post-contract, the design process undergoes multiple phases:
C. Logo Idea
D. Logo Philosophy
I utilized the golden ratio to translate the client's desires into a stunning brand design.
Through initial discussions for the brief phase, I analyzed several keywords that the client wanted in their branding. These keywords included: transformative, dynamic, effective, and adaptive.
E. Logo Results
Shows in multiple variants.
F. Client's Testimony
