Greenpeace: Social Media Awareness Posts

Johan Ferdian Juno R

✳︎ Project Overview ✳︎

In 2021, alongside designing two visual report magazines for Greenpeace Southeast Asia—Unwrap The Earth and Microplastic Threat in Disposable Gallon—I was tasked with creating social media content ready for posting on the @greenpeaceid Instagram account. For this case study, I adapted the visual report content, translated it, and transformed it into a series of social media posts. Most of these were shared on Instagram, formatted for portrait posts (1080x1350). Some were also turned into Instagram Stories (1080x1920), though they weren’t saved as highlights and disappeared after 24 hours.

✳︎ Design Results ✳︎

These are the designs posted multiple times by Greenpeace Indonesia. Feel free to check out the provided links to see the engagement for each post.
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View post on Instagram
 
Got a vision for your next project? • Book a Call with Me ↗
View post on Instagram
 
Got a vision for your next project? • Book a Call with Me ↗
View post on Instagram
 
Got a vision for your next project? • Book a Call with Me ↗
View post on Instagram
 
Got a vision for your next project? • Book a Call with Me ↗
Got a vision for your next project? • Book a Call with Me ↗
Cover post of this series was a video
View post on Instagram
 
Got a vision for your next project? • Book a Call with Me ↗
View post on Instagram
 
View post on Instagram
 
Got a vision for your next project? • Book a Call with Me ↗
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Posted Apr 15, 2025

Converting visual report made by Greenpeace into carousel social media posts, resulting in more than 35,000 organic engagement and hundred thousand impressions.

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Timeline

Jun 15, 2021 - Nov 30, 2021

Clients

Greenpeace

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