Greenpeace: Social Media Awareness Posts
Johan Ferdian JR
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Posted Apr 15, 2025
Converting visual report made by Greenpeace into carousel social media posts, resulting in more than 35,000 organic engagement and hundred thousand impressions.
Likes
1
Views
16
Timeline
Jun 15, 2021 - Nov 30, 2021
Clients
Greenpeace
Table of Contents
A. Project Overview
In 2021, alongside designing two visual report magazines for Greenpeace Southeast Asia—Unwrap The Earth and Microplastic Threat in Disposable Gallon—I was tasked with creating social media content ready for posting on the @greenpeaceid Instagram account. For this case study, I adapted the visual report content, translated it, and transformed it into a series of social media posts. Most of these were shared on Instagram, formatted for portrait posts (1080x1350). Some were also turned into Instagram Stories (1080x1920), though they weren’t saved as highlights and disappeared after 24 hours.
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B. Design Results
These are the designs posted multiple times by Greenpeace Indonesia. Feel free to check out the provided links to see the engagement for each post.
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Got a vision for your next project? • Book a Call with Me ↗
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Got a vision for your next project? • Book a Call with Me ↗
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Got a vision for your next project? • Book a Call with Me ↗
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Got a vision for your next project? • Book a Call with Me ↗
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Cover post of this series was a video
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Got a vision for your next project? • Book a Call with Me ↗