Originating as a foundation under the auspices of the Republika newspaper, Dompet Dhuafa subsequently evolved into an independent organization to better focus on providing benefits to society. Currently, this leading non-profit organization in Indonesia concentrates its efforts on education, humanitarian aid, disaster relief, and social empowerment.

Fundraising through websites is not a new concept for Dompet Dhuafa. This philanthropic organization has had a website at dompetdhuafa.org since 2005. Over 19 years, there have been several visual redesigns to better showcase the organization's humanitarian contributions. These changes have naturally kept pace with web technology advancements and have been guided by the organization's commitment to serving donors and potential donors in their efforts to benefit others. In 2021, Dompet Dhuafa implemented its most recent redesign, with a primary focus on enhancing service for donors and potential donors.

There are several metrics used to measure the level of success in spreading benefits:

The website redesign for Dompet Dhuafa resulted in a 13% year-on-year (2021 - 2022) increase in donor numbers. This growth reflects the success in aligning the design with the needs of donors who wish to channel their philanthropic activities through the various donation programs and products offered. The updated design significantly impacted the user experience at the final stage, when potential donors seek relevant information on dompetdhuafa.org. The more organized information structure compared to the previous version made it easier for potential donors to quickly find the information they need. This ease of use increased trust and ultimately drove donation conversions.

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