💻 DPE

Objective: The goal of the project was to create a unified team logo and image for internal use within Decathlon.

Target Audience: The target audience for the logo and image is the Decathlon teams, exclusively for internal use by Decathletes.

The logo for DPE Digital Product & Engineering utilizes the letters D, P, and E to represent different areas of expertise, while the ampersand symbol inside a smaller square symbolizes collaboration and connectivity. The square shape with the company's name suggests stability and reliability. The primary color is a grey shade that symbolizes technical and analytical nature, while the three secondary colors (intense blue, intense turquoise, and Decathlon variable font) complement and balance the design. Overall, the logo conveys professionalism, innovation, and expertise in the technology industry.