Creation of the new Softec website in the HubSpot environment in line with the new positioning and the Inbound Marketing strategy undertaken starting from September 2020. The new Softec digital presence will have to convey the new positioning and the new Softec offer, enhancing Softec as a strategic partner to digitize the business models of companies (in particular Retail), amplify the "omnichannel business" and create a monitored Factory / Store ecosystem which allows companies to make more informed decisions on strategic (commercial and marketing) and operational (rethinking and supply chain optimization) actions from the "first to last mile"