Brand Identity Design for YTUI

Yayasan Teknologi Untuk Indonesia (Technology Foundation for Indonesia), or YTUI, is a nonprofit organization based in Bandung, Indonesia. They are seeking a brand identity that appears casual, youthful, and business-oriented. Given their focus on the technology industry, it is crucial to find a symbol that represents technology.

To achieve this, I propose using a butterfly as the symbol. The butterfly represents evolution and improvement, much like how technology continuously advances and improves. Additionally, I can cleverly incorporate the letters Y, T, U, and I into the logo using negative space, making it both unique and meaningful.

To attract their target audience of tech-savvy youth, I will use bright colors in the logo design.