Rachel Emma Waring 🎨 Brand refresh, social media & web design
Aiza Cheung
Rachel is a creative marketing consultant who embraces & spreads creativity. She combines creativity and strategy, keeping founders motivated with fresh ideas to market their businesses.
Overview
Project Goal:
To infuse Rachel’s brand with a new intensity, making it as vibrant and enticing as her personality, and to tailor her services to perfectly cater to one-on-one client engagements.
Challenges:
Rachel needed her brand to resonate with her new role, serving up a mix that was authentic and perfectly plated to attract her ideal clientele. The previous branding didn’t fully showcase her special sauce.
Brand Strategy
We began with a rich strategy session, blending Rachel's current business with fresh ideas for where her creative and strategic expertise could cook up some market magic.
We acknowledge her need for the transition from large scale launches to more intimate client consultations. Her service offerings not only needed to showcase marketing expertise but also highlight her flair for creativity – spicing up her role as not just a consultant, but a creative marketing consultant.
Brand Identity Refresh
Consistency in Presentation:
Conducted a visual audit, whisking together all elements to ensure Rachel’s brand was uniformly delicious across all platforms.
Colour Palette:
Brightened her visual presentation with more intense and vivid colours that pop off the plate.
Typography:
Selected typefaces that are clean yet playful, so that it’s both refined and inviting.
Website redesign & social templates:
Overhauled her website with a considered customer journey flow, while updated all her social visuals with the refreshed elements.
Outcome and Results
A brand identity that not only looks good but feels good, attracting a broader audience with its warm, inviting hues.
Clear, compelling service offerings that are easy to digest, leading to a rise in one-on-one consultations as well as web shop sales.
Rachel is fully embracing her niche in the market with gusto and serving up her unique blend of creativity and strategy to creative small businesses.
It’s time to stop hiding, and let your branding do the talking for you
I help entrepreneurs distill what they do, extract their unique point of view (special sauce!), and infuse it into their branding so that it’s bursting with personality. Making their brands recognisable and memorable.
Why? So you can attract clients without uttering a single word.
Oh, did I mention, the whole process takes just 7 days?
Let’s spice up your branding 👇
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Posted May 5, 2024
Rachel is a creative marketing consultant who embraces & spreads creativity. She combines creativity and strategy, keeping founders motivated with fresh ideas.
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