Sweet Sums 🍓 Brand Design
Aiza Cheung
Social Content Design
Brand Designer
Graphic Designer
Adobe Suite
Sweet Sums, an innovative accounting firm designed to appeal to creative female founders, embracing a bright and approachable style inspired by the vibrant and juicy qualities of a strawberry.
Overview
Project Goal:
Sweet Sums needed to strike a balance between professionalism and playfulness, ensuring the brand was taken seriously while also appealing to its target demographic of creative, entrepreneurial women.
Brand Strategy
Leveraged the imagery of a strawberry to design a brand that communicates vibrancy and freshness, appealing directly to creative professionals who might typically view accounting as dull or overly formal.
Target Audience:
Focused on creative female entrepreneurs looking for an accounting service that understands their unique business needs and speaks their language.
Messaging:
Developed brand messaging that incorporates juicy puns and vibrant language to make financial discussions more engaging and less intimidating.
Brand Identity Refresh
Logo Design:
Created a typographic logo paired with a '+' logo mark, nodding to the addition symbol in accounting, which integrates seamlessly into the visual identity.
Colour Palette:
Chose a palette of feminine hues that reflect the brand’s fresh, strawberry-inspired theme, making it stand out from more traditional accounting firms.
Marketing Materials:
Ensured all communications, from business cards to digital ads, carried the lively, engaging tone with puns and playful language to reinforce the brand's unique approach.
Outcome and Results
Achieved a harmonious visual identity that resonates with the target audience, successfully combining professional accuracy with creative flair.
A relatable approach and distinctive style for increased engagement and brand building.
Transforming the stereotype of accounting into something that is both delightful and professional, proving that financial services can be as fresh and inviting as a ripe strawberry.
Please note: this is a fictional brand and designed as a passion project
It’s time to stop hiding, and let your branding do the talking for you
I help entrepreneurs distill what they do, extract their unique point of view (special sauce!), and infuse it into their branding so that it’s bursting with personality. Making their brands recognisable and memorable.
Why? So you can attract clients without uttering a single word.
Oh, did I mention, the whole process takes just 7 days?
