Initially established as a trailblazing startup dedicated to mine clearance tasks, OTTO expanded its reach to facilitate the supply chains of prominent corporations worldwide.

As copycat competitors began to emerge, OTTO recognized the need for a robust brand identity to reinforce its status as the sector's leading force in autonomous mobile robotics.

By highlighting its dedication to 'Streamlining Work Processes' we established a digital presence that emphasizes OTTO's proficiency and efficacy, making them a standout choice in an oversaturated marketplace and garnering interest from Rockwell Automation, who acquired the company in 2024.

For this collaboration, our primary focus was on designing a robust, visually compelling website that showcases OTTO's cutting-edge technology and highlights the value their robots bring to industry workflows. We also developed essential brand materials and identity assets to create a cohesive brand presence across all touchpoints.

The new website saw impressive engagement metrics, including a 17% rise in lead generation and a 22% increase in returning users within the first quarter post-launch. Through interactive elements, a dynamic layout, and bold use of OTTO’s color palette, we created a platform that solidifies OTTO’s position as an industry frontrunner while enhancing user retention and conversion rates.