Karst has made its mark as a pioneer in sustainable stationery, beginning with eco-conscious notebooks and expanding to a full range of desk essentials.

With a vision to help creators focus on what matters, Karst builds products that remove common workday distractions, creating a space where ideas can take shape effortlessly.

Our six-year collaboration with Karst has been dedicated to crafting a brand identity that resonates across multiple markets.

Driven by the concept “Create Today. Shape Tomorrow,” we focused on refining Karst’s visual and functional experience to emphasize a frictionless workspace.

Our design approach translated this mission into a balanced visual language, highlighting smooth transitions and thoughtful color and typography choices to convey a sense of “Flow” over “Friction.”

By expanding Karst’s platform to include diverse products like rulers and other essential desk items, we helped position them as a versatile brand that “owns the desk.” Through cohesive UI/UX and interactive elements, we crafted a responsive digital experience that positions Karst as an ally for thinkers and creators everywhere.