Brand Identity Design for Precise

Precise Health is a Personalized Phage platform aiming to improve and treat bacterial infections employing a combination of bacteriophage technology with data science and machine learning. The vision is to create phage-based products to replace broad-spectrum antibiotics. I’ve crafted a clean, modern and digital visual identity—the meticulously chosen color palette mirrors the brand’s core attributes and values. The Precise logo was crafted using a modern and elegant typography, with a distinctive curve modification in the letter “R,” adding personality and distinctiveness. The symbol for the brand, inspired by a target with strategic openings, embodies the essence of precision and accuracy. Its clean, minimalist design reflects modernity and simplicity, highlighting the brand’s commitment to health.