Leading brand and content development across Mixmag’s editorial, commercial, and event projects, creating work across graphic design, motion, video production, editing, colour grading, and multi-platform campaigns.

Working across the wider Wasted Talent network, including The Face, Kerrang!, and white-label partnerships, delivering creative for global brands including Armani, New Era, Monkey Shoulder, New Balance, NatWest, Rockstar Energy, Parklife, Coors, and more.

Alongside my core role, I led creative direction on selected flagship projects, shaping concepts, visual identity, storytelling, and execution for Jack Union (documentary director and creative lead), the Awakening Festival collaboration, and James Blake and Wizkid editorial projects. This included developing creative concepts, guiding visual direction, collaborating with production teams, and overseeing final delivery.

Bridging strategy, design, and production, I developed culturally relevant creative across editorial, brand partnerships, social, digital, print, and live experiences.