I led brand application across a multi-city DJ set series for Armani Exchange, spanning Miami, London and Rome. The work translated Armani Exchange's identity across a wide mix of digital and print touchpoints event graphics, social campaign assets and print collateral ensuring the brand felt cohesive across three culturally distinct markets and audiences, each with a different nightlife scene and visual language.

Outcome: Post-campaign sentiment from the client and audience response was strongly positive. It's a good example of cross-market brand consistency work.