Brand Identity Design for Brick & Brew Restaurant

Brick & Brew is a coffee and artisan pizza concept built around the combination of good food, proper coffee, and a relaxed social atmosphere. We developed a complete brand identity designed to feel bold, handcrafted, energetic, and slightly unconventional, giving the restaurant a personality that could be recognized beyond its logo.

We created the Brick & Brew logo and complete visual language, combining bold typography with a warm, earthy color palette and intentionally raw graphic elements. The identity was designed to work naturally across both the coffee and food sides of the brand while maintaining one recognizable personality.

A custom set of hand-drawn illustrations became an important part of the system, bringing together pizza, coffee, ingredients, drinks, and everyday restaurant culture. These elements give the brand a more human and expressive character while creating a flexible visual toolkit for different applications.

We extended the identity across the restaurant experience, designing menus, coffee cups, pizza packaging, takeaway bags, coasters, labels, and other branded touchpoints.

Each application was designed as part of the same system rather than as an isolated asset. This allowed the combination of typography, illustration, color, and messaging to remain recognizable whether customers encounter the brand on a pizza box, coffee cup, menu, or takeaway package.

The visual system was also translated into staff apparel and merchandise, using the custom illustrations and typography to give Brick & Brew a brand presence that feels wearable rather than simply promotional.

This helped expand the identity beyond traditional restaurant collateral and establish a stronger lifestyle-driven character around the brand.

To bring the identity into digital channels, we also created motion content for Instagram, translating the static graphic system into animated brand moments.

The motion direction carries the same playful, energetic personality as the physical identity, helping Brick & Brew maintain a consistent and recognizable presence across both in-store and digital experiences.

The result is a cohesive restaurant brand built to work everywhere—from signage and menus to packaging, apparel, social media, and motion. The combination of expressive illustration, bold typography, tactile materials, and a distinctive color system gives Brick & Brew an identity that feels memorable, approachable, and closely connected to its coffee-and-pizza culture.