Sample: Email Product Announcement (Healthcare Technology)

User Researcher

Content Writer

Copywriter

Confluence

Zendesk

Objective:

Announce formal release of new product, Rising Risk, available to current account holders. Create curiosity and sense of excitement about the product's potential; create imagery of the product's intended result. The Call to Action (CTA) is for account holder (end-user) to schedule a meeting with their Customer Success Manager. Aligns content with company branding, tone, and style.

Note: "Lunar Health" and other key details are fictitious data. Content serves as an accurate representation of previously written content for healthcare administrators who utilize care coordination software.

Sample: Email Product Announcement

Subject: Rising Risk is Now Live, %FNAME%!

Hi <%FNAME% if none='there'>,

How well can your care teams predict high-utilizer patients before presented to patient care? How does your team harness smart care coordination to aid critical care patients - before they check into the ED? We are excited to announce Rising Risk, the newest addition to the Lunar Health Care Coordination Portal!

In a beta test with Sunshine ACO New York, department president Terri Kots has seen the positive impact firsthand.

“Somehow Lunar has done it again! Rising Risk helped us look ahead 50 miles up the road while our medical team was managing the caseload right in front of us. Instead of treading water, we can dedicate a care team to our rising-risk patients. With proactive measures taken, our department is on track to reduce peak utilization by 12% within the first quarter! We are never going back - Lunar is helping us save lives and we are excited to see what's next".

How it Works:

Rising Risk identifies future high risk patients using well-established AI algorithms. Based on patient data from your integrated EMR, Rising Risk uses a combination of metrics proven to determine patients at future risk of critical health complications. Scheduling an appointment with your Rising Risk patients is as easy as clicking a button - send them a text message directly on the Lunar platform to schedule a follow-up!

For more details on how Rising Risk can fit your operational needs, please reach out to your Customer Success Manager or reply to this message for assistance.

For Smarter Healthcare, Always,

The Lunar Health User Support Team