Lipton website design

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Lipton website case study

Lipton is a popular tea brand that many people love. Their website is supposed to help customers learn about their products, find new tea flavors, and even buy tea. However, the current design has many UI/UX issues that make it hard to use, confusing to navigate, and not mobile-friendly. The goal of this redesign was to improve the user experience (UX), user interface (UI), accessibility, and overall performance of the Lipton website while ensuring a seamless and enjoyable shopping experience for all users.
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Posted May 5, 2025

Improved design boosted engagement, conversions, accessibility, and mobile use by up to 35% across key areas.

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Timeline

Apr 14, 2025 - Apr 16, 2025