This project focused on optimizing global B2B campaigns by integrating advanced automation tools and data-driven strategies. By leveraging CRM systems like HubSpot and Salesforce, I streamlined processes, improved lead management, and delivered personalized, targeted outreach across multiple markets. The result was a significant boost in engagement, efficiency, and ROI, aligning marketing efforts with client objectives for measurable success.

Developed and implemented automation workflows for streamlined lead nurturing.

Optimized campaigns using advanced segmentation and personalization techniques.

Achieved a 30% increase in engagement and a 25% reduction in campaign costs.

Delivered actionable insights via dynamic reporting tools, improving performance across global markets.

eCommerce Marketing

Growth Marketing

Marketing Strategy

Campaign Optimization

CRM Automation

Make

Hubspot

Google Analytics

DocuSign

Looker Studio

Client Collaborated with a mid-sized B2B SaaS company targeting global expansion. The automation-driven strategies implemented delivered measurable improvements in lead acquisition and ROI.