BIJA Coffee, a tropical and fun coffee brand, came to life through a comprehensive branding and visual identity project that perfectly captured the essence of the coffee bean's origin.

Blue Ocean. To create a market for social coffee drinkers while escaping the overcrowded coffee market. For the trendy social coffee drinkers who are less serious about their caffeinated drinks without having to sacrifice quality.

It was important to visually show elements of excitement to encourage the message that drinking coffee is fun! (Similar to how Friends use social coffee drinking). All of this while still being true to the nature of the tropical bean quality.

Coffee beans originated from Indonesia, it was essential that essence of tropical was included in the branding. Fun, topical, exotic, exciting, social, enjoyable.

For this project, the general branding and visual identity was to be established. Following a bright but simplistic palette allows us to use a variety of other colors as supporting/accent colors. Those main colors being blue and orange! After establishing a visual identity for BIJA Coffee, a simple but effective website and package design to complete the package!

Visual Identity (Branding Package: logo concept, visuals, color palette + font system)

Static Website Design

Packaging Design