Darren Voros is a successful real estate investor with one goal in mind: he wants to help motivated individuals to create financial freedom through real estate investing by teaching them a step-by-step process that will elevate their knowledge and portfolio.

The existing perception of Darren Voros' brand before the rebranding project was one of being dated and not optimized for the digital landscape. The key issues lay in the limitations of the previous branding strategy, which failed to capture the essence of Darren's expertise effectively. Darren's primary goal through the rebranding initiative was initially centered around redesigning his website as a financial educator. However, upon conducting a comprehensive design and website audit, the project evolved into a complete Brand and Brand Strategy overhaul. Specifically, the brand identity required improvement to align with Darren's desire to attract more students for his online courses and one-on-one mentoring, transitioning from his existing clientele as a real estate investor. The old branding lacked the ability to communicate the premium quality of his products and services, necessitating a significant overhaul to cater to his new target audience and offerings.

Our goal for this rebrand was to elevate Darren Voros' visual identity to ensure that it was approachable and to communicate his wealth of knowledge in real estate. We developed a simple logo that would encase different variation of building types: from houses to town homes all the way to high rises.