GL Transform Redesign

Dan Holdsworth

Brand Designer
Logo Designer
Figma
I partnered with GL Transform, a cutting-edge company that creates, manages, and transforms Digital Twins and 3D Ecommerce assets on the fly. The goal of this redesign was to craft a modern, dynamic logo that reflects their innovative approach and technological expertise while staying clean and professional.
Design Process:
Discovery & Research: Gained a deep understanding of GL Transform's industry, services, and core values to align the visual identity with their mission.
Concept Development: Designed logo concepts that incorporate themes of transformation, speed, and digital innovation while ensuring scalability and versatility.
Refinement: Collaborated with the client to iterate and finalize a design that captures their forward-thinking and solution-driven focus.
Outcome: The final logo is sleek, modern, and visually aligned with GL Transform’s technological prowess, ensuring it stands out across digital and print platforms. It serves as a strong foundation for their brand, communicating innovation and precision.
Deliverables:
Primary and secondary logo versions
Optimized formats (SVG, PNG, JPG) for all use cases
Logo guidelines for consistent brand application
This project highlights my ability to deliver thoughtful, impactful designs that align with a company's vision and position them for success in a competitive digital space.
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