CCU Family is a social media and web campaign that highlights the diverse talent at Coastal Carolina University. As the creative lead on CCU Family Video Series, I am tasked with all production responsibilities from setting up the interview to writing the questions, and all of the logistics behind the scenes. I will pick a location where our videographer and I will then shoot the interview with the student. On the set, I post BTS Instagram Stories to tease when the feature is coming out. Once the video is edited, I will publish the final product on our social media platforms with the thumbnail + copy I have written about the student featured.