Internal teams faced significant delays, often taking several days or even weeks, to launch downloadable content for marketing campaigns. This was due to the manual processes required to create lead generation forms, distribute customized downloadable content via email, and track user interactions with the product, additionally dev requirements made it difficult to have content on different URL's for SEO purposes.

I provided a streamlined CMS that enables teams to quickly create and publish new landing pages without the need for drag-and-drop editing, coding, or manual building or manually setting up the correct url. The process takes just 10 minutes, and the CMS seamlessly integrates with Segment, HubSpot, and Customer.io.