Branding & Signage Design
Shreya Gari
Creating a visual identity for Betla National Park. The enormity of the jungle, the colour palette, the seasons, and the animals were all considered.
Betla, one of India's first tiger reserves, was established in 1974 and is home to lush tropical vegetation and diverse biodiversity.
VISUAL IDENTITY
The visual identity takes inspiration from in and around BETLA. Tiger becomes the sigil and the main focus of Betla's identity. This sigil is a multi-faceted icon.
Logo with colour variation
Typographical Logo (English)
Typographical Logo (Hindi)
Iconography
MOCK-UPS & SIGNAGE DESIGN
Elements around BETLA are taken into consideration for signage, iconography, brochures, tickets, etc.
Stationary
Ticket Ideation Type-1
Ticket Ideation Type-2
Pole Signage (English)
Pole Signage (Hindi)
Staff Passes Ideation
Flag Signage
Half Flag Signage
Infographics Ideation Type-1
Infographics Ideation Type-2
Map Signage (English)
Map Signage (Hindi)
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Posted Jun 11, 2022
Creating a visual identity for Betla National Park. The enormity of the jungle, the colour palette, the seasons, and the animals were all considered.
