Objective: Ford sought to enter the modern e-commerce space with a robust platform for their Performance Parts division, aiming to boost online sales and enhance customer engagement.

Approach: I collaborated with FordLabs to lead the digital transformation of the Ford Performance Parts online store. This included:

Platform Development: Spearheaded the creation of TruckHub, a cutting-edge e-commerce platform & community tailored to Ford's niche performance parts market, traditionally only purchased through dealerships and via online catalogs.

User Experience Optimization: Improved user flows and streamlined checkout processes to enhance customer satisfaction and increase conversion rates.

Data-Driven Marketing: Leveraged analytics to track user behavior, optimize marketing campaigns, and refine product listings.

Results: The successful launch of the Ford Performance Parts e-commerce site resulted in achieving $197K in Monthly Recurring Revenue (MRR) within 90 days. Key achievements include:

A substantial rise in online sales through the new platform.

Enhanced customer satisfaction due to improved navigation and checkout processes.

Established a scalable e-commerce model that laid the groundwork for Ford’s future digital initiatives.

Case Study: TruckHub: Leading Ford into the New Era of E-commerce

Final Result: View the live Ford Performance Parts site here.