Design agency website

Redesign of a portuguese design agency's website where I worked for a few years as the lead designer. Since the agency was focused on a specific niche (coaches and solopreneurs), the website was completely focused on copy, rather than on visuals, as the research pointed out that for this specific niche, people looked for ideas/language that matched their style and gave a more positive response to clear copy that facilitated the relationship than to a bunch of beautiful visuals.

Not surprising as for this specific niche, most of their marketing material is heavy on copy side and they often doesn't mind much the visuals, as long as the message is perfectly relayed to bring customers, who are also hyper-focused on the content.