How do you make new
Masuder Rahaman
How do you make new technology feel at home in a sport built on tradition?
That’s the idea behind STRIVN’s visual identity.
A horse symbol drawn with the energy of forward motion. A classic serif wordmark that brings a sense of heritage. An electric lime accent that adds a sharper, contemporary edge.
Each choice connects the world riders know with the possibilities ahead.
But the identity also has a practical job to do.
It needs to stay recognizable on a small wearable screen, hold its presence on equipment, and bring the same character to every campaign.
For the business, the aim is clear: help people recognize the brand, understand where it belongs, and feel confident exploring what it offers.
For the design, that means making every detail work toward that same impression.
STRIVN - built for every stride that matters.
What makes an equestrian technology brand feel credible to you: its connection to tradition or its confidence in what comes next?
#BrandIdentity #LogoDesign #BrandStrategy #Equestrian
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Posted Oct 15, 2026
How do you make new technology feel at home in a sport built on tradition? That’s the idea behind STRIVN’s visual identity. A horse symbol drawn with the ene...
