Creating Converting Landing Pages

This client of mine is a Lawyer by profession but has also been helping thousands of people with easy and healthy cooking recipes on her YouTube channel. She was launching her new cooking course for busy personals looking for quick homemade food, young adults who are looking for cheap alternatives to fast food, beginners who are looking for very basic yet flavor packed recipes.

Her goal was to educate people on the fundamentals of cooking rather than just giving them a strict recipe to follow. This course was designed to teach cooking with the ingredients available to everyone and how to improvise in case something goes wrong.

I was asked to write a landing page for this course keeping in mind the same principles that my client had used to create this course. I have used the power of storytelling to help the audience relate to her course. The landing page follows the pattern of -

A backstory explaining how she was also in the same position as her audience (connecting with the audience).

A list of reasons and situations explaining who can benefit from this course.

Introduction of the course with features and benefits.

A comparison showcasing why this cooking course is different from several other courses.

Bonuses and discounts

Testimonials

A quick recap of all the benefits and freebies given in this course.

Last call for discount and final price

There are several CTAs written in between the entire content.

I hope you all enjoy reading this.