My client is an experienced freelancer who has also successfully shaped many freelancing careers over the years. After years of teaching freelancing, he decided to combine all his knowledge and create a freelancing course. I was asked to write a course launch email sequence.

We decided to make it 5 parts. I provided the client with an option of 3 subject lines with each email.

Use storytelling to connect with the audience and make them understand why he came up with this course while introducing the course and its features to them. (What's in it for me).

A detailed email on the benefits of joining the freelancing course.

A gentle reminder of what the audience might miss out on if they don't buy this course.

Introducing discounts for interested audiences along with some testimonials.

The last CTA email with a short reminder on the benefits of joining the course.