Clear Health™ is a medical billing platform that helps hospitals and ambulatory centers deliver Good Faith Estimates (GFEs) before services are rendered. I led the UX redesign of their checkout flow, focusing on improving billing clarity, reducing friction, and building trust with patients.
Problem:
The care summary and payment plan step was cluttered, displaying multiple prices without context. Patients struggled to understand how much they owed, what their insurance covered, and whether to pay upfront or choose a plan. This lack of clarity created hesitation and reduced upfront collections.
Goals:
Help patients clearly understand their total cost of care.
Reduce confusion by presenting an organized breakdown across multiple providers.
Encourage timely upfront payments through a simplified experience.
Challenges:
The service breakdown across providers added complexity that risked overwhelming patients.
Compliance with Good Faith Estimate requirements meant all cost details had to remain accessible.
The design needed to balance clarity with transparency — showing enough information without creating visual strain.
Solutions:
Introduced a collapsible list of services and order breakdown to reduce visual clutter and increase usability.
Designed a capped-height, scrollable dropdown to display services and costs without overwhelming the user.
Redesigned the pricing section, adding a toggle switch that made it easier for users to compare and select between two payment options.
Added a “Save 10%” badge to highlight the benefit of paying in full and encourage upfront payments.
Removed irrelevant notifications to keep patients focused on essential billing information.
Created a payment page that displays the selected plan with a clear cost breakdown before payment is completed.
Results:
Patients reported greater clarity and confidence when reviewing their costs.
More patients opted for upfront payment after seeing the simplified breakdown and savings badge.
The redesign not only improved clarity for patients but was showcased to investors and helped secure early funding.
Reflection
This project demonstrated how small design decisions — such as simplifying a cost breakdown — can significantly impact patient trust and business outcomes.
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Posted Sep 21, 2025
Led UX redesign of Clear Health’s checkout flow to clarify GFEs, reduce clutter, and drive upfront payments—helping secure early-stage in funding.