A case study for a website redesign I implemented for Clear Health, which increased site traffic by 200% and secured their first demo booking in under 60 days.
Problem:
Their previous site was outdated, lacked discoverability, and conversions. They acquired most of their leads in person, neglecting the tremendous ROI opportunity their website could achieve.
Solution:
Created a modern redesign to capture attention and reinforce their call to action. Developed a strategy and distributed their content to highlight the key benefits their product offers. Lead them to collect metric-heavy client testimonials proving the positive impact their product delivers. Developed a sliding client logo animation to showcase the most reputable healthcare organizations that use their products to catapult their social proof and credibility. Inserted high-volume search terms that hospital owners and revenue cycle managers use to attract more organic leads to their site and increase chances for conversion.
Result:
Increased site traffic by 200% and got their first demo booking in under 60 days. 🎉
Summary:
The key to a high-performing website is one that is easy to find, communicates value clearly, and prevents hesitation with social proof and results.
A website redesign for Clear Health, a medical billing software company for hospitals and ASC owners. Increased traffic by 200% and increased demo bookings.