Cake 3 Live – Brand Identity
Lester Ceriaca
About the Brand
Cake 3 Live is a dessert shop that blends craftsmanship, indulgence, and live experiences to create a unique brand presence. Focused on high-quality baked goods and interactive customer experiences, Cake 3 Live elevates dessert enjoyment with a fresh and engaging identity.
Logo & Visual Identity
The Cake 3 Live logo features a vintage-inspired badge design with a stylized cake illustration at its center. The elegant yet playful typography reflects the artisanal nature of the brand while maintaining a lively, inviting feel.
A warm brown color palette, inspired by chocolate and baked treats, enhances the brand’s cozy and indulgent atmosphere. Abstract patterns and decorative elements add a handcrafted touch, reinforcing the artistry behind Cake 3 Live’s creations.
Concept & Inspiration
The brand identity is built around craft, experience, and indulgence, drawing inspiration from:
Classic dessert shop aesthetics with a modern twist
Live cake decorating and interactive experiences
Rich, warm colors that evoke sweetness and comfort
Brand Application
The branding is applied across:
Packaging – Elegant, branded takeout boxes and wrappers
Merchandise – Apparel, tote bags, and promotional items
Storefront & Digital Assets – Cohesive branding for in-store and online presence
Brand Design BTS
Cake 3 Live: Where artistry meets indulgence! 🎂✨ A brand identity as rich and delightful as its decadent desserts.
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Posted Feb 20, 2025
Cake 3 Live: A brand where creativity and indulgence collide! 🎂✨ Bringing a sweet and stylish identity to every delicious bite. #Cake3Live #BrandDesign
