Baked Ish | Brand Identity

Baked Ish is a specialty baked goods brand that offers a unique fusion of baked sushi and pastries. The brand brings a playful, lighthearted approach to food, delivering both sweet and savory treats with a touch of nostalgia and warmth.

The Baked Ish logo features an illustrated character with a cheerful expression, inspired by the joyful experience of indulging in delicious baked goods. The character’s soft, rounded features and warm orange color palette evoke a sense of comfort and approachability.

The hand-lettered typography adds a personal, homemade feel to the brand, reinforcing its artisanal nature. The packaging and visual elements incorporate playful cookie and sushi motifs, creating a cohesive identity that feels fun, fresh, and inviting.

The brand identity is built on the idea of wholesome indulgence—where food brings happiness and a sense of nostalgia. The illustrated patterns and earthy tones reflect the handmade, crafted essence of Baked Ish's offerings.

The design approach was influenced by:

The warmth of home-baked pastries

The playfulness of doodles and character branding

The natural textures of kraft paper and minimal packaging

The branding extends across:

Packaging – Custom-printed kraft paper bags and boxes featuring the brand’s playful illustrations

Marketing Materials – Social media graphics and in-store signage to create a cohesive brand presence

Merchandise – Potential extensions like stickers, tote bags, and wrapping paper to enhance the brand experience

Baked Ish: Where playful design meets delicious bites! 🍪🍣✨ A brand identity as fun and flavorful as its treats.