UGC Video Ad Campaign for Harji Homes

Harji Homes is a real estate brand focused on helping customers discover and invest in residential properties. The brand uses digital advertising to reach potential buyers and generate interest in its property offerings.

The brand was primarily relying on static ad creatives.

Despite testing different static formats, the ads were struggling to gain enough traction and engagement.

The goal was to find a more dynamic creative format that could capture attention and communicate the brand’s offering quickly.

Introduced UGC-style video ads designed specifically for paid social campaigns.

Edited short-form videos with strong hooks, fast pacing, captions, transitions, and clear CTAs.

Created multiple creative variations to test different hooks, messaging angles, and storytelling approaches.

Focused on making the ads feel native and authentic to social media, rather than like traditional real estate advertisements.

The shift from static creatives to UGC-driven video ads helped the brand gain significantly more traction.

Video gave the brand more engaging creative formats to test and iterate.

The project demonstrated how strong video editing and the right creative format can make real estate advertising more engaging and performance-focused.